The Year 2017 is so special for Indian captain Virat Kohli. He married his longtime girlfriend and top Bollywood actress Anushka Sharma. One of the very best and special moments of Kholi’s life. Apart from marriage, 2017 is also very good for Virat Kohli in cricketing field. He is the leading run-scorer in the ODIs in 2017 with 1460 runs with an average of 76.84. He also scores heavy runs in test and T20I also. He is also the leading run scorer this year in all format. He is currently the number 1 ODI and T20I batsmen and number 2 in test ICC rankings.
And now 2017 brings another feature in Kohli’s cap. Indian skipper Virat Kohli becomes the most valuable celebrity in the country. He surpasses Bollywood king Shah Rukh Khan on this list. Virat Kohli current has a brand value of $144 million which is way ahead of Shah Rukh Khan who has a brand value of $106 million. the report was published by Duff & Phelps.
“For the first time since 2014, Shah Rukh Khan has slipped from the top ranking and has been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fuelled by his extraordinary on-field performances and off-field charisma,” said Varun Gupta, Duff & Phelps MD and regional leader, India, Japan and Southeast Asia.
Virat Kohli currently has 20 brands which he is endorsing like PUMA, Manyavar, Gionee, Audi etc. He is also the first Indian sportsperson who signed a 100 crore deal with a single brand. Virat Kohli signed the 100 crore deal with PUMA for 8 years.
Virat Kohli saw a jump of 56 percent in his brand value in 2017. On the other hand, Shah Rukh Khan saw a decrease of 20 percent in brand value from 2016 to 2017. Apart from Kohli, another cricketer who is in top 15 list is former Indian captain MS Dhoni who ranked on 13th Position.