According to a report by The Hindu, Indian skipper Virat Kohli turned down a multi million deal to endorse an aerated drink because he’s himself stopped consuming them.
Virat Kohli is known for his fitness regimen all across the world, so he decided to not promote something he is not consuming.
Virat Kohli’s strict fitness regime has brought about drastic changes in the team, as his work ethics and insistence on being at the peak of his fitness has rubbed on to the others.
Under Kohli’s captaincy, the fitness tests for those trying to make a comeback into the side have been made stricter.
“I first convince myself I can do it and only then ask my teammates to go for it,” Kohli said before.
“If I myself won’t consume such things, I won’t urge others to consume it, just because I am getting money out of it. When I started my fitness turnaround, it was more of a lifestyle thing initially.”
“If something goes away from that, I would not want to be a part of that or be promoting that,” said Kohli in an interview earlier.
Virat Kohli earlier told The Hindu that he would never ask his players to do something which he cannot do first, and keeping in line with his belief, the Indian captain has now rejected a multi-crore deal offer to promote an aerated drink.